About

The Going Boutique is a travel-focused accessories and eyewear brand created with our well-dressed and well-traveled friends in mind. Dear sunset-chasers, this is for you.

Our Vision:

We believe there's an art to moving slowly — to wandering new cities, collecting memories (and trinkets), and showing up with ease and elegance. The Going was born from that feeling, the kind you get when your outfit feels just right, the glow of golden hour warms your face, and you've got nowhere to be but somewhere beautiful. 

There's a certain kind of traveler.
The one who moves with intention.
Who doesn't rush. Who knows the magic in the moments between point A and point B.

They collect stories, not just souvenirs.
They stroll. They pause. They arrive, in style.

That's who we create for. 

We make art that is meant to move with you. 

Founder's Note:

Inspired by many travels and a nudge from a supportive friend to design what spoke to me, I created The Going. From cities to coastlines, I noticed how the most effortless travelers all had one thing in common: confidence in the little things.  Sunglasses that fit like a dream, accessories that felt personal, style that never tried too hard. I wanted to capture that essence in a brand and make it something that you could take with you, wherever you're going next. Grateful for our journey ahead, my friend. - Aspen Renée Cross xx